Bulova

Bulova, founded in 1875 by Joseph Bulova in New York City, has long been an innovator in the watchmaking world. Originally established as a jewelry store, Bulova quickly expanded into watches, pioneering the assembly line manufacturing process for timepieces in the early 20th century. This shift allowed Bulova to produce highly accurate, affordable watches, a hallmark that would define the brand for decades. In 1927, Bulova gained further recognition for being the first company to produce a national radio commercial in the U.S., with the famous slogan, “America runs on Bulova time.”

In 1960, Bulova introduced the Accutron, a groundbreaking model that used a tuning fork as its timekeeping mechanism, achieving unprecedented accuracy for a wristwatch. The Accutron quickly became the preferred choice for railroads, airlines, and even NASA, where it was used in timing instruments for critical space missions. Though not worn on the moon, the Accutron played a crucial role in space technology, and its ultra-precise tuning fork movement set a new standard for accuracy, marking a leap forward in horology.

Today, Bulova continues to innovate, offering collections that honor its heritage and technological advancements, including modern Accutron models and the highly precise Precisionist line. Known for its blend of American ingenuity and Swiss craftsmanship, Bulova remains a beloved brand, offering a wide range of watches that appeal to both traditionalists and those looking for cutting-edge designs.

Shop Bulova Watches