Caravelle

Caravelle, introduced by Bulova in 1962, was created as an affordable yet stylish line of watches aimed at the American market. Known initially as “Caravelle by Bulova,” the brand was designed to offer the same reliability and attention to detail that defined Bulova but at a more accessible price point. During the 1960s and ’70s, Caravelle gained popularity with fashionable, durable models that appealed to young professionals and trendsetters, helping it establish a strong presence in the U.S. watch industry.

One of Caravelle’s distinguishing features was its focus on design innovation at an affordable price. By offering a range of quartz watches in the late 1970s, Caravelle remained competitive during the quartz revolution, adapting quickly to the shift in technology. Its focus on style and affordability allowed it to stay relevant during a challenging period for traditional watchmaking, offering sleek models that appealed to a wide audience without compromising on quality.

Today, Caravelle continues to be known for accessible timepieces that blend contemporary design with functionality. Now branded simply as “Caravelle New York,” the line retains its emphasis on affordability and fashion-forward designs, making it a popular choice for those seeking reliable, stylish watches without the premium price tag.

Shop Caravelle Watches