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History & Infomation On The Brand
Citizen, founded in 1918 as the Shokosha Watch Research Institute in Tokyo, Japan, is one of the most well-known and innovative watch brands in the world. The name “Citizen” was adopted in 1930, reflecting the company’s vision of creating watches that would be accessible and affordable to everyday people, embodying the brand’s commitment to democratizing timekeeping.
Citizen has been at the forefront of watchmaking innovation, consistently introducing groundbreaking technologies that have set new industry standards. One of the brand’s most significant contributions came in 1976 with the introduction of the world’s first light-powered analog quartz watch, known as the Eco-Drive. This technology, which allows watches to be powered by any light source—natural or artificial—eliminates the need for battery changes and has been a cornerstone of Citizen’s offerings ever since.
In addition to its technological advancements, Citizen is known for its commitment to precision and quality. The brand has developed a wide range of watches, from elegant dress watches to robust sports models, catering to diverse tastes and needs. Citizen’s Promaster series, for example, is renowned for its durability and functionality, making it a favorite among adventurers and professionals.
Citizen has also made significant strides in promoting sustainability through its Eco-Drive technology and other eco-friendly initiatives. This focus on environmental responsibility, combined with its innovative spirit, has helped Citizen remain a leader in the global watch industry.
Today, Citizen is celebrated for its ability to blend advanced technology with timeless design. The brand’s watches are respected not only for their reliability and functionality but also for their sleek and modern aesthetics. Citizen’s commitment to innovation, accessibility, and sustainability continues to resonate with watch enthusiasts around the world, ensuring its place as a trusted and admired name in horology.
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