Longines, founded in 1832 by Auguste Agassiz in Saint-Imier, Switzerland, is one of the oldest continuously operating watchmakers in the world. The brand initially gained recognition for its pocket watches, which featured innovative movement designs and exceptional craftsmanship. In the 1860s, Longines introduced its own factory system, centralizing production and quality control. This move laid the groundwork for its future success and allowed Longines to standardize its timepieces, enhancing both precision and reliability.

Longines became known for its precision and commitment to innovation in sports timing. In 1878, it produced its first chronograph, a watch favored by horse racing enthusiasts, a connection that remains part of Longines’ identity today. By the 20th century, Longines had established itself as a trusted brand in competitive sports timing, serving as the official timekeeper for numerous international events, including the Olympic Games. The brand’s dedication to accuracy was further proven with the introduction of the Longines 13.33Z, the first chronograph movement specifically designed for a wristwatch, making it a pioneer in the field.

Today, Longines is renowned for its heritage-inspired designs and timeless elegance, with collections like the Master, Conquest, and Heritage paying homage to its rich history. Known for blending classic aesthetics with modern technology, Longines remains a favored choice among watch enthusiasts for its quality, style, and ongoing commitment to precision, all while honoring nearly two centuries of Swiss watchmaking excellence.

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