The brand “Titus” is most accurately **Solvil et Titus**, a watch company with a dual history. It was founded in Switzerland in 1887 by Paul Ditisheim, a highly respected watchmaker renowned for producing some of the world’s most accurate and prize-winning chronometers. In the 1970s, the brand was sold and its operations moved to Hong Kong, where it was relaunched as a mass-market fashion brand. Today, Solvil et Titus is owned by Stelux Holdings and is one of the most popular and romanticized watch brands in Asia, known for its affordable quartz watches and iconic “Time Is Love” advertising campaigns.

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