Rolex Oyster Perpetual 3548 “Viceroy”

The Rolex Oyster Perpetual reference 3548 is a rare and elegant vintage model from the mid-1940s, with production centered around 1946. This reference is part of the “Viceroy” family of Rolex watches, characterized by a stylish cushion or tonneau-shaped case that distinguishes it from the standard round “Bubbleback” models of the era. Its production in the optimistic post-war period saw a return to more luxurious and stylized designs. The reference 3548 was offered in premium materials, including solid 18k yellow gold and two-tone (Rolesor) combinations of stainless steel and gold. This precious metal usage marked it as an upscale offering. The dials were typically silvered, featuring applied gold indices and classic leaf-style hands that enhanced its sophisticated appearance. The significance of the 3548 lies in its representation of the stylish and diverse case designs Rolex explored during the 1940s, making it a prized model for collectors who appreciate the nuances of vintage Rolex case architecture.