Rolex Oyster Perpetual 5028

The Rolex Oyster Perpetual reference 5028 is a rare and historically significant “Bubble Back” model from the late 1940s, distinguished by its case material and important retail partnership. Produced around 1948, the watch is cased in 18k pink gold, a less common and more luxurious option than yellow gold at the time. Its primary significance, however, comes from its connection to the famed Cuban retailer, “Joyeria Riviera.” Known examples of the 5028 feature a co-signed dial, proudly bearing the retailer’s name below the Rolex signature. This co-branding provides a fascinating glimpse into Rolex’s global retail network in the post-war era and makes the reference highly prized by collectors. The watch features a 32mm Oyster “Bubble Back” case and a silvered dial with applied pink gold markers, powered by a Rolex self-winding caliber.