Cartier
Brand Story
History & Infomation On The Brand
Cartier, founded in Paris in 1847 by Louis-François Cartier, began as a jeweler catering to Europe’s elite. By the early 20th century, Cartier had established itself as a luxury brand synonymous with elegance, setting itself apart with innovative designs and impeccable craftsmanship. In 1904, Louis Cartier created one of the brand’s most iconic models, the Santos, a square-cased wristwatch for aviator Alberto Santos-Dumont, marking one of the first purpose-built wristwatches in history and revolutionizing the concept of wristwatches for men.
Throughout the years, Cartier continued to release pioneering designs that blended haute horology with high jewelry. The Tank, introduced in 1917, became one of the most recognizable watches globally, inspired by the design of military tanks from World War I. The Tank’s elegant, rectangular shape became a symbol of sophistication and attracted admirers, including numerous celebrities and historical figures. Known for its artistic designs, Cartier distinguished itself by incorporating luxurious materials and creating unique cases and dial designs that blurred the line between watchmaking and jewelry.
Today, Cartier remains one of the premier luxury watchmakers in the world, with collections like the Santos, Tank, and Ballon Bleu standing as testaments to the brand’s legacy of elegance and innovation. Renowned for its timeless aesthetic and commitment to quality, Cartier watches continue to be a favorite among connoisseurs and style icons, merging its heritage as a jeweler with its expertise in watchmaking.
