Ernest Borel

Ernest Borel is a Swiss watch brand founded in 1856 in Neuchâtel by Jules Borel and Paul Courvoisier. The brand is particularly known for cultivating a romantic image, exemplified by its signature “dancing couple” logo and its history of marketing “couple watches.” One of its most iconic creations is the “Cocktail” watch from the 1950s, featuring a mesmerizing kaleidoscopic dial effect.

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