Gucci entered the watchmaking world in 1972, becoming one of the first major fashion houses to produce its own timepieces. The brand’s watches are known for being Swiss-made and serve as an extension of its bold, eclectic, and luxurious Italian design ethos, often featuring iconic motifs like the interlocking ‘G’, bee, and snake. While historically focused on fashion-forward quartz models, Gucci has recently expanded into high watchmaking, introducing complex mechanical movements, tourbillons, and gem-set pieces to its collections.

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