IWC

International Watch Company (IWC), founded in 1868 by American watchmaker Florentine Ariosto Jones in Schaffhausen, Switzerland, stands out for its blend of American manufacturing techniques and Swiss craftsmanship. Jones aimed to harness Switzerland’s skilled watchmaking tradition and pair it with American production methods to create high-quality yet affordable timepieces. Situated in Schaffhausen, a town with access to the Rhine River’s hydroelectric power, IWC became one of the earliest brands to combine industrialized production with artisanal quality, quickly earning a reputation for durable, precise watches.

One of IWC’s defining achievements came with the launch of the Portugieser in the 1930s, a large, highly accurate wristwatch that became a hallmark of the brand. Originally designed for Portuguese merchants, the Portugieser’s bold size and chronometer-level precision set it apart in an era when wristwatches were typically smaller. Later, in the 1940s, IWC produced the Mark XI for the British Royal Air Force, solidifying its legacy in aviation. This rugged, reliable pilot’s watch established IWC as a go-to brand for professional pilots and continues to influence its designs today.

Today, IWC is celebrated for collections like the Portugieser, Pilot’s Watch, and Ingenieur, which balance functional precision with sophisticated design. Known for its in-house movements and dedication to high horological standards, IWC has built a legacy of innovation and refinement, appealing to watch enthusiasts who appreciate engineering excellence and timeless style.

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