Mido

Mido, founded in 1918 by Georges Schaeren in Biel/Bienne, Switzerland, is a watch brand known for its timeless design, innovative technology, and dedication to quality. The name “Mido” comes from the Spanish phrase “Yo mido,” meaning “I measure,” which reflects the brand’s commitment to precision and performance.

Mido gained early recognition for its distinctive designs and technical advancements. In the 1930s, the brand introduced the Multifort, one of the first anti-magnetic, shock-resistant, and water-resistant watches, which quickly became popular for its durability and reliability. This model set the standard for future Mido watches, combining ruggedness with elegance.

Another significant milestone for Mido was the introduction of the Commander series in 1959, featuring a monocoque case that enhanced water resistance and durability. The Commander became an iconic model for Mido, known for its clean lines and robust construction, and remains in production to this day, a testament to its enduring appeal.

Mido is also recognized for its connection to architectural inspiration. The brand has drawn inspiration from famous structures, such as the Eiffel Tower and the Great Wall of China, to create watches that embody a balance of beauty and engineering. This approach underscores Mido’s philosophy of creating watches that are both functional and aesthetically pleasing.

Today, Mido is celebrated for its blend of classic design and modern innovation. The brand is part of the Swatch Group, which has allowed it to continue developing high-quality, Swiss-made timepieces that appeal to a wide range of watch enthusiasts. Mido’s commitment to precision, durability, and timeless style has solidified its place as a respected name in the watchmaking world.