Tag Heuer

TAG Heuer is a Swiss luxury watchmaker founded as Uhrenmanufaktur Heuer AG in 1860 by Edouard Heuer in St-Imier, Switzerland, and acquired by Techniques d’Avant Garde (TAG) in 1985. The brand has a strong historical association with motorsports and chronographs, pioneering innovations like the oscillating pinion. Known for sporty and performance-oriented timepieces, TAG Heuer offers iconic collections such as the Carrera, Monaco, and Aquaracer.

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