Benrus

Benrus is an American watch brand founded in New York City in 1921 by the Lazrus brothers (Benjamin, Oscar, and Ralph). Primarily known for importing Swiss movements and assembling them into American-made cases, Benrus became a major supplier of wristwatches to the U.S. military, particularly during World War II and the Vietnam War. Although the original company faced decline during the quartz crisis, the brand has been revived and now offers watches often inspired by its historical military and civilian models.