Mido

Mido is a Swiss watch brand founded in 1918 by George G. Schaeren in Biel/Bienne. Known for its functional and robust timepieces inspired by architectural landmarks, Mido gained recognition for innovations like the “Aquadura” cork crown sealing system for water resistance. As part of the Swatch Group, Mido offers reliable, high-quality automatic watches, often chronometer-certified, positioned in the mid-range price segment.