Sekonda

Sekonda is a British watch brand established in 1966, originally for the purpose of exporting Soviet-made timepieces to the West. These early watches were re-badged versions of durable and reliable Russian brands like Poljot and Raketa, which gained popularity in the UK for their affordability. Following the dissolution of the Soviet Union, Sekonda moved its manufacturing to Hong Kong in 1993, pivoting to focus on fashion-forward quartz watches. Today, the brand is known for offering stylish, British-designed timepieces at accessible price points.