Wyler

Wyler was a Swiss watch brand founded by Paul Wyler in 1924, renowned for its focus on durability and shock resistance. The company’s most significant innovation was the patented “Incaflex” balance wheel, introduced in 1927, which used flexible arms to absorb impacts and protect the movement. Wyler gained fame through publicity stunts demonstrating this toughness, such as dropping watches from the Eiffel Tower, and was also known for producing reliable watches for sports figures and even the US military during WWII.