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A manually-wound, non-Oyster dress watch from the 1940s, typically branded “Precision.” Its significance lies in representing Rolex’s market diversity during the rise of the Oyster case. While Oyster models championed durability, the elegant Ref. 3540, with its traditional snap-on case back, catered to a demand for classic, formal timepieces. It showcases Rolex’s parallel commitment to both robust tool watches and traditional horology.
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