Rolex Datejust 78274

Reference 78274 is the archetypal White Rolesor model from the 31mm ‘Mid-Size’ Datejust 78xxx series, produced from approximately 1999 to 2006. The technical specification ‘White Rolesor’ (4) denotes a bi-metal construction, combining a 904L steel case and bracelet with a solid 18k white gold fluted bezel (27 code). The watch is powered by the Rolex Caliber 2235. The significance of the Ref. 78274 lies in its status as a cornerstone model that defined the modern luxury 31mm watch, combining the iconic fluted bezel aesthetic with a robust chronometer-grade movement and a versatile, durable material combination.