Omega Deville TV Case Stainless Steel

There was a time, not so long ago, when watch design got wonderfully weird. The 1970s. It was a decade of rebellion, of bold shapes and audacious style, and watchmakers, pushed by the quartz revolution to compete on design—let their imaginations run wild. This quintessentially 70s Omega De Ville “TV Case” is a fantastic artifact from that adventurous era.

By the 1970s, Omega’s De Ville collection had become the brand’s creative playground. While the Speedmaster and Seamaster were bound by their professional specifications, the De Ville was a canvas for pure, uncut style. Designers broke free from the round cases of the past, embracing geometric and futuristic shapes that captured the spirit of the Space Age. The “TV Screen” case, as seen here, was one of the most iconic and popular forms of the day, a statement of modernity for the wrist.

This particular example is a masterclass in 70s minimalist chic. The softly squared stainless steel case flows organically into the strap, an effect created by the clever integrated lug design. What’s truly critical is that the original factory finishing is beautifully preserved, with a vertical brushing on the top surface that contrasts with the polished case sides—a detail often erased by decades of careless polishing. The dial is equally stunning in its simplicity: a vertically brushed silver surface, clean stick hands, and minimalist applied markers, anchored by printed Roman numerals at 12 and 6. By stripping away the seconds hand, the design achieves a serene, almost architectural purity.

Inside, a slim and reliable manual-winding Omega caliber keeps time, a choice that allowed the designers to keep the case profile wonderfully svelte and elegant. This is a watch that wears incredibly comfortably, making a statement with its shape rather than its size. The dial is clean, the printing is crisp, and the case is sharp. It’s a beautifully preserved example of a bygone era of design.