Gruen

Gruen, founded in 1894 by German watchmaker Dietrich Gruen in Cincinnati, Ohio, became one of the most influential American watch brands of the early 20th century. Originally named the “Columbus Watch Manufacturing Company,” Gruen later rebranded as the “Gruen Watch Company” and continued to innovate with a focus on high-quality, Swiss-inspired craftsmanship. Dietrich Gruen’s passion for precision led him to partner with Swiss manufacturers, producing movements in Switzerland that were assembled in the U.S. This unique blend of American assembly and Swiss movements allowed Gruen to offer affordable, reliable watches that appealed to a wide audience.

One of Gruen’s most iconic achievements was the introduction of the “Curvex” in the 1930s. The Curvex was the first wristwatch to feature a curved movement and case, allowing it to hug the wrist more comfortably and stylishly than flat designs. This innovation made the Curvex popular among Hollywood celebrities and helped shape the brand’s identity as a design-forward watchmaker. Gruen continued to release distinctive models through the mid-20th century, including the Veri-Thin, which featured a remarkably slim movement, and the Precision series, known for its accuracy.

Although Gruen faced challenges in the 1950s and eventually ceased operations in the 1970s, its legacy endures among vintage watch enthusiasts who appreciate its blend of American ingenuity and Swiss quality. Today, Gruen watches are highly collectible, with models like the Curvex celebrated for their iconic designs and technical creativity, marking Gruen as a trailblazer in American horology.

Shop Gruen