Benrus 3 Star Automatic Sunburst Dial

Benrus, founded in 1921 by Benjamin Lazrus in New York City, quickly became a prominent American watch brand known for its high-quality timepieces and innovative designs. Initially, Benrus watches were assembled using Swiss movements and American-made cases, offering a blend of precision and durability. During World War II, Benrus gained recognition for its military watches, which were issued to U.S. soldiers and prized for their reliability under harsh conditions. In the 1950s and 1960s, Benrus continued to innovate with iconic models like the Sky Chief, a pilot's watch favored by commercial airline pilots, and the Type I and Type II dive watches, which were highly sought after by military personnel. Benrus also made a mark with its stylish dress watches and introduced creative features such as the Dial-a-Rama, a watch with a rotating disc displaying various scenes. Unique aspects of Benrus include its ability to cater to both military and civilian markets, its robust designs, and its role in shaping mid-20th-century American watchmaking. The brand's commitment to quality and innovation has allowed it to maintain a loyal following and a respected place in horological history.