Longines Square Case Sapphire Crown

In the history of horology, certain designs have become so iconic they transcend time, and the slim, square dress watch is undoubtedly one of them. It represents a deliberate turn towards elegance and artistry, a departure from the purely functional round watches that dominated the early 20th century. Longines, with its long and storied history of producing exquisitely refined timepieces, has always been a master of this form. This handsome piece from the latter part of the century is a perfect expression of that legacy, offering a dose of timeless, sophisticated style.

The beauty of this watch is in its disciplined, minimalist execution. The svelte, square case has clean, classic lines, flowing into a comfortable and stylish integrated mesh bracelet. Its matte champagne dial is a study in legibility and restraint, featuring simple, printed black markers and a pair of matching stick hands that provide excellent contrast. The standout detail, without question, is the beautiful sapphire cabochon set into the crown—a touch of deliberate luxury that nods to the most iconic formal watches in history and elevates the entire piece. Inside, a high-grade Swiss quartz caliber provides worry-free accuracy and allows for the watch’s incredibly thin profile, a perfect marriage of modern convenience and classic design.

To us, a watch like this is an absolute gem. It delivers the revered aesthetic of a classic Cartier Tank with a distinctly Swiss character and at an incredibly accessible price point. It’s a watch for someone who appreciates pure design and wants a sophisticated, grab-and-go timepiece that works for any occasion, from the office to a dinner out. It is effortlessly chic, impeccably made, and a testament to the Longines’ enduring motto: “Elegance is an attitude.”