Zodiac Guardsman Automatic Burgundy Lacquered Dial Ref. 723-950 B

$1,000.00

A vintage Zodiac Guardsman Automatic, reference 723-950 B, dates to the late 1960s and features a gold-plated case with a stainless steel caseback. The timepiece is defined by its striking burgundy lacquer dial, which has aged into a distinct “spider” pattern with heavy patination, giving it a unique, organic texture. Time is marked by applied gold-tone Roman numerals and baton hands, with a framed date window at 3 o’clock. Inside, it is powered by the Zodiac Caliber 72B automatic movement, a reliable 17-jewel caliber from the brand’s golden era. The watch is paired with a distressed grey leather strap that complements the warm tones of the dial and case.

General

Brand
Model LineGuardsman
reference723-950 B
ManufacturedSwitzerland
DepartmentMen
Dial ColorBurgundy

Case

Case ShapeCushion
BezelFixed
Case MaterialGold Plate, Stainless Steel
Case Width34.2mm
Case Height41mm

Strap / Bracelet

Lug Width18mm
Strap MaterialLeather
Strap ColorGrey
ClaspBuckle
Max Wrist Size8.5″

Movement

MovementAutomatic
CaliberZodiac 72B
Accuracy< 10 secondsThe movement showed a daily accuracy deviation ranging from 0 to 10 seconds across six positions.

Extras

Warranty2-Year Ottuhr WarrantyOur standard two-year mechanical warranty which covers the mechanical functions and accuracy of the timepiece.
Original BoxNo
Original PapersNo

Overview

While the Zodiac Sea Wolf and Astrographic often steal the limelight, the seasoned enthusiast knows that Zodiac’s catalog from the 1960s and 70s runs much deeper. This era was a time of immense creativity for the brand, where they experimented with bold colors and avant-garde designs that broke away from traditional Swiss conservatism. The Guardsman represents the dressier side of this adventurous spirit. It is a watch that proves Zodiac wasn’t just a maker of tool watches, but a brand capable of producing elegant, everyday timepieces with serious mechanical pedigree.

This specific model is powered by the Zodiac Caliber 72B, a high-beat automatic movement that shares DNA with development projects from heavy hitters like Girard-Perregaux and Favre-Leuba. During this period, Zodiac was a manufacturer of real consequence, producing movements that were robust, accurate, and innovative. The Guardsman sits at the intersection of mid-century elegance and the funkier design codes that would come to define the 1970s, offering a silhouette that is classic but a color palette that is undeniably bold.

The true protagonist of this watch, however, is the dial. Originally a deep, glossy burgundy, the lacquer has aged into a spectacular “spider” dial (a phenomenon where the finish develops a web of fine cracks and textures over decades). To the uninitiated, this might look like damage; to the collector, it is a masterpiece. The surface resembles antique wood or crazed porcelain, creating a visual depth that no modern manufacturing process can replicate. The gold-tone Roman numerals float above this textured red landscape, providing a regal contrast that catches the light beautifully.

In terms of condition, this is a watch that wears its history openly. The gold plating on the case shows signs of honest wear, with softening on the high edges that adds to its vintage charm. The dial’s heavy patination is consistent and stabilized, turning the watch into a piece of wrist art. The signed crown and caseback are present, and the movement remains clean and functional, a testament to the durability of Zodiac’s engineering.

This Guardsman is for the collector who values texture and warmth over pristine, sterile surfaces. It is an autumnal watch, perfect for pairing with textured knits, flannel, or leather. It offers the rare opportunity to wear a piece of history that has literally changed with time, ensuring that no one else in the room, or the world, has a watch exactly like this one.

Due to the non-sequential nature of Zodiac serial numbers from this period, an exact production year cannot be determined with certainty. However, the presence of the Caliber 72B movement and the specific case styling places this watch in the late 1960s (approx. 1965–1969).

Timing: The watch has been measured with a timegrapher at six different positions. The rate, amplitude, and beat error are within acceptable ranges.

Functions: All functions including the crown winding, time setting, etc are working as expected.

Integrity: The movement shows no signs of damage, rust, or corrosion, with all components appearing clean and well-maintained.

Authenticity: Each timepiece is evaluated and authenticated in-house. This watch is guaranteed to be correct to its manufacturer and time period.

Warranty: This timepiece includes a 2-year mechanical warranty, activated upon the date of purchase. Warranty Policy

Shipping: This timepeice includes complimentary insured shipping within all 50 states, and options for expedited shipping. Shipping Information

Returns: If, for any reason, you are not entirely satisfied with your purchase, you may return the product for a full refund within 30 days from the date you received or signed for the item. Read our Return Policy

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