There is a wonderfully quirky and fascinating sub-genre in vintage collecting: the corporate logo dial. These watches are relics of a bygone era, when a fine Swiss timepiece was the ultimate recognition of loyalty and achievement. They are more than just watches; they are tangible slices of pop culture and business history. In our opinion, this Zodiac Hermetic featuring the iconic Dr. Pepper logo is one of the coolest and most charming examples you could ever hope to find.
Zodiac has a rich history as a producer of robust, high-quality tool watches, most famously the legendary Sea Wolf diver. The “Hermetic” line was a cornerstone of their catalog, offering handsome and durable timepieces designed to be tightly sealed against the elements. These were the workhorses, known for their reliability. The magic here is the collision of two worlds: the respected Swiss precision of Zodiac and the quirky, all-American charm of Dr. Pepper, one of the country’s oldest and most unique soft drinks. This watch was almost certainly a corporate award, perhaps for a top salesperson or a long-serving employee, making it a rare and special piece of memorabilia.
This particular example is a beautifully preserved time capsule. The 34mm gold-plated case is a classic vintage size that wears perfectly today, and it remains sharp and clean. The real star, however, is the stunning silver sunburst dial. It’s in fantastic condition, but it’s the crisp, vibrant red Dr. Pepper logo printed at six o’clock that truly makes the watch. The application is flawless, and the pop of color against the silver background is simply perfect. Ticking inside is a robust 17-jewel manual-wind movement, a reliable engine from a maker that knew how to build them.
The watch presents in stunning condition. The dial is bright and clean, the hands are sharp, and the case shows only the most minor signs of a life well-lived. This was clearly a cherished object, not a daily beater, and its excellent preservation is a testament to the pride of its original owner.